Sony has some of the world’s best R&D focused on creating consumer devices. But, although cool prototypes may wow the public at a trade show, high price points prevent many products from making it to market. The innovators at Sony grew frustrated with this, and launched a brand called Qualia. Sony Qualia products are Sony’s best-of-the-best.
We seriously doubt that Sony intends Qualia to be a huge profit center. Even though most products fall into the if-you-have-to-ask-you-can’t-afford-it category, the high-priced inputs and presumably tiny demand mean that Qualia profits (if they exist) will be a drop in the bucket for a global leader like Sony.
But, much like a car company that sponsors F1, the value to Sony will be in the admiration fostered for its brand. So, we’re pleased to introduce the Qualia line. Like British intelligence agents, each product will be designated only by number. So far, Sony has announced the Qualia 004 (6.2mpixel digital projector), Qualia 007 (Super Audio CD system), Qualia 015 (36-inch color monitor), and Qualia 016 (2mpixel digital camera).
Source: Dynamism
