Oracle have continued to ramp-up support for digital TV with the latest offering of a complete end-to-end solution for the broadcast and interactive television markets, including cable television and telecommunications companies, content providers and broadcasters.

Working closely with key partners, the solutions are based on Oracle's award-winning products including Oracle Video Server, Oracle8 and Oracle Application Server, in addition to Oracle Consulting Services, and continue to reflect Oracle's ongoing commitment to the interactive television marketplace.

The solutions, designed in response to the digital convergence forcing broadcasters to upgrade to digital networks, provide step-by-step, cost-effective approaches for upgrading from traditional analog playout, to digital broadcast, to fully interactive television. They offer broadcasters an easy transition to interactive television while providing new and improved ways for targeting audiences more closely and measuring the effectiveness of advertisements.

"The provision of digital services, particularly interactive services, has moved to the forefront among issues in the broadcasting industry," commented John McCormick, strategic analyst at research firm Frost & Sullivan. "Oracle, with its array of products and strategic partnerships, is well positioned to be a major solution provider during the upcoming industry changes."

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