Local politicians and environmental activists are protesting Swiss chocolate manufacturer Milka's plans to bathe Germany's highest mountain in beams of purple light, the brand's trademark color. "We are entangled in a web of sponsors and money-grabbers and stand in danger of putting a price on nature," Ludwig Woerner, a Social Democrat member of the Bavarian regional parliament, said Friday. Milka will illuminate the 2,962 meter-high (9,600 feet) Zugspitze peak in the Alps with 140 purple spotlights for 40 minutes on July 23, said a spokeswoman for Kraft Foods Inc., the U.S. food company which markets Milka chocolate. "We will raise money for local environmental projects from public donations and earn recognition for the Milka brand at the same time," the spokeswoman said. Local authorities in the nearby town of Garmisch-Partenkirchen along the Austrian border and Bavaria's environment ministry said the company could go ahead with the light show provided it pays for any damage. Source: Reuters