... to go to a web site launch to drink their champagne, eat their canapes and leave before the press conference started, but we did.

Launched last Wednesday the new Amanda Wakeley section on the Principles web site features an exclusive fashion range available from Principles - and what’s more, you’ll be able to purchase them online via the wonders of e-commerce.

Also, in attendance, but not trying to blag another refill, were technical partners Cable and Wireless who have just published new research that “shows that while women no longer believe that the Internet is a male-oriented technology, many still see the Web as not useful to their lives, with just 11% of women in the UK using the Internet.” And in the process quietly promoting their new Internet Lite ISP service ...

So, help our conscience, check out their site and buy a frock or two.

http://www.principles.co.uk/