A new platform lets you earn from sharing fashion tips on social media
Code is the New Black is a Berlin-based fashion and tech innovation hub, founded in 2014 by Yvonne Tesch. The latest product to be released from CITNB is Covet Me, the first ever platform which enables you to earn from sharing on social media in the same way that bloggers and publishers do.

The app is open to anyone and users can post single products, tag items they are wearing or create whole outfit posts for their followers to browse. These posts can then be shared directly to other social media sites. The more users that click on your link, the more points you get, which can be exchanged for vouchers to spend on sites such as ASOS, Net-a-Porter and Topshop.
Worldwide, social media users post selfies and images containing products on a daily basis. Covet Me rewards users for the things they are already doing, they still only promote products they like, but now they can earn from it. This is redirecting the influential power of editors and bloggers to real people. Consumers are much more likely to buy something a friend has recommended over that of someone they don’t know, like a fashion editor.
Teaming state-of-the-art development in image recognition; affiliate marketing; price comparison and SEO, with a creative team handpicked from the fashion industry, Code is the New Black is set to launch even more consumer and B2B tech products that aim to push the fashion and retail industry forward. Covet me is available to use now on desktop with the app set for release next month.

We've seen a number of instances where fashion brands have rewarded customers for their social media clout. Β At the opening of their east coast flagship store on 557 Broadway in New York clothing brand OnePiece created the #SocialCurrency campaign which allowed customers to leverage their social following across multiple platforms towards in-store purchases.