Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Cloud Living
Observations

Cloud Living

Max Reyner Max Reyner September 26, 2014 4 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

We're all used to keeping our data in the cloud by now, but is that mentality beginning to seep into the physical world?

Cloud computing has transformed our relationship with digital information. We no longer need to possess media and work files on our machines – we just need access to them at the right time. As a result, we can lead much more flexible lives.

What if we could do the same with physical objects? MakeSpace, a new storage start-up based in New York, is trying to apply the principles of cloud storage to real items. It allows people to store stuff in a secondary place away from their home. But, unlike other storage units – whose services involve reams of tape, lots of labelling and the hassle and expense of hiring a van to take things there – MakeSpace makes everything accessible online. Say it’s spring and you no longer need your warmest coats and scarves.

MakeSpace will send a courier to your home to pick up your winter storage boxes. These are then photographed and placed in local MakeSpace storage, while the images are uploaded to the MakeSpace site. In autumn, when you need your winter items back, you can simply look through the images on the MakeSpace site and order the relevant box for delivery to your home. “It’s a closet in the cloud,” explains Rion Harmon, head of marketing at MakeSpace.

“When you put something in the cloud it’s no longer on your computer, but you know it’s somewhere safe and you can get it back any time.”

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Load More You've reached the end of the list
Become a MEMBER