Click-here-tv
Interactive TV seemd to be a rather popular talking point at NAB, even if the technology hasn’t been. This ill-fated, over-hyped…
Interactive TV seemd to be a rather popular talking point at NAB, even if the technology hasn’t been. This ill-fated, over-hyped “TV experience” has still along way to go before it will really challenge the inbread interactivity of the Internet, but as the bewildering array of formats, platforms and protocols slowly settle, one can begin to see the light at the end of this “Click-Here-TV” conumdrum.
Several hundred TV-techie-types packed into a panel on interactive TV and left saying to would be a hit. Well, we always knew it would be, the question is when.
David Reese, president of ACTV had this to say, “I was on a similar panel at NAB four years ago. Then, there were more people on the panel than in the audience.”
So if it’s taken four years to come this far, it’s going to take atl east another four for them to sort the rest out. Stay tuned.