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Twice a year, we analyse and contextualise the most pertinent SEEDS into an essential event for brands of all sizes to uncover new opportunities, make better decisions and stay relevant.

This 60-minute online session maps out the last six months of SEEDS in an easily digestible format that includes in-depth case studies and expert analysis, as well as practical brand takeaways and useful resources. Our first event is open to all, but the recording, resources and future briefings will only be accessible to those with a BRAND MEMBERSHIP — our cultural intelligence subscription aimed at progressive brands that want to make better decisions, discover new opportunities, and stay relevant.

Protein has been decoding culture since 1997 and we believe in the power of decentralised research to ensure our foresights (what's coming) and insights (what's already here) are both valuable and actionable, but also representative and unbiased. Our global community of 250+ experts sow and grow hundreds of SEEDS in our walled garden — feeding our collective intelligence in the hope of enabling a better future.

Upcoming BRIEFINGS: 

  • 5pm GMT+1 on 1st May 2025 (Registration is now closed)
  • 5pm GMT on 23rd September 2025
  • 5pm GMT on 17th March 2026

Click here to get a BRAND MEMBERSHIP, so you don't miss the next one!