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Ads Evolve Into New Forms as Media Landscape Shifts
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Ads Evolve Into New Forms as Media Landscape Shifts

Calum Jacobs Calum Jacobs May 10, 2016 1 min read
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Soon, digital media will surpass T.V as the biggest advertising category in the U.S. In an effort to create original ads, agencies will need to blur the lines between programming and branded content

Ads Evolve Into New Forms as Media Landscape Shifts
www.nytimes.com

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