Websites of today are the historical evidence of tomorrow – but only if they are archived.
The internet has evolved into the primary archive of our history and culture. Yet social networks get left behind and close up shop. Digital media sites go bankrupt. Companies stop selling their online products. Links rot. Files aren’t found. Everyone, obviously, has seen the following message countless times:
Sometimes it doesn’t matter. The internet is a vast sea of content, and let’s face it, 90% of it is pretty rubbish anyway. So the loss of a single weirdly formatted, outdated webpage isn’t the end of the world.
Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 500+ global experts.
