This report investigates play not just in a recreational sense, but also in terms of how the principles of play are being applied in all manner of other fields.

Inside we look at how modern entertainment, through bold new forms of interactive media, is opening itself up to be controlled by its viewers.

Discover how companies are encouraging a sense of play in both their culture and in special innovation labs, in order to stimulate employees’ creativity as they search for the next big idea.

Find out why the maker revolution has gone mainstream. Today, consumers are part of the production process. They want to tinker, modify and play around with all sorts of physical products.

In this 30 page report you will find:

  • Life of Leisure | Why we could all do with spending less time working and more time playing
  • Press Play | Why media is now in the hands of its viewers
  • Raising the Game | How video games are becoming even more immersive
  • In the Making | How brands are letting consumers play the producer
  • Funemployment | Today's innovation is all play and no work
  • Fun About Town | How fun is being injected into the metropolis
  • Extra Life | Why playing video games might actually be good for you
  • Six to Start / Running the Game | The app using Zombies to make us exercise