Ahead of The Nostalgia Report launch next week, we're snacking on the past.
Last night, SEED CLUB members came together at Protein Studios to discuss and swap nostalgic snacks. There were Pez dispensers, Angel Delight, Ferrero Rochers, Cherry Coke's, Mini Cheddar's and even Bananinha Paraibuna from Brazil – a sweet, sentimental spread that stirred memories as much as taste buds. Think corner shop classics meet global sweet-tooth psychogeography.
Jade sharing her love for cheesy snacks
It was the appetiser (without the vol-au-vents) for DIRTY WORD #5 - where we'll explore the strange, sticky feeling that nostalgia evokes and used to sell everything from politics to perfume. So, if you'd like to read The Nostalgia Report (or attend the launch) to learn more about the cultural pivots, psychological undercurrents and the power nostalgia holds over branding, aesthetics and desire, you'll need a BRAND MEMBERSHIP:
