For over 13 years Protein has specialised in connecting audiences with emerging culture and new ideas. And at the heart of this is our Audience, the group of 18-35 year old readers of our online publication network. They’re what we call cultural innovators: they pioneer trends, change urban landscapes and create new culture.

More importantly though, they’re redefining consumer tastes, attitudes and behaviour. We believe that what they do today is what the wider market will do tomorrow. And because of this, we continually research their habits and lifestyles in order to understand how they think, how they live and what makes them tick. So we created this, our second annual Audience Survey, in which we observe, analyse and explain how they live, work and play.

This year’s survey is more detailed than last, and has helped us deliver an even deeper level of consumer insight. We’ve also produced a short film of the report, which presents the key stats, ideas, experts and learnings from the survey.