We live in a state of constant unrest — stuck in an endless cycle of fake news and toxic politicians. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, they’re making more conscious decisions, looking for emotionally intelligent alternatives to their fast-paced lifestyles.
A sign of the times, it lays out the drivers that have given rise to these new behaviours as well as the brands and businesses that are embracing this change.
