A new collaboration between H&M and Ogilvy and Mather advertising is bringing the fashion catalogue into the modern world. The Fashion Mixer is an online display of the forty-three new designs in the retailers Men's and Women's collections. Each item comes with it's own unique sound effect, created by a mix of local and international artists. Users simply drop and drag items they like into the music mixer to create their own remixes.

The songs can be shared on social sites, where others can hear both the remixes as well as see the items responsible for the sounds. There is also a top mixers 100 chart in which the tracks with the most likes can win a pair of Skull Candy headphones. The campaign is running in Asia and users in Singapore, Hong Kong, Malaysia, and mainland China have nine weeks to enjoy mixing their passion for fashion with music. To view the catalogue users simply have to visit H&M Loves Music and scan in the QR code.