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What Does Taste Mean in the Age of AI?
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What Does Taste Mean in the Age of AI?

Protein Protein September 12, 2025 8 min read
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Watch the recording or read the highlights from our recent FORUM on taste vs. AI – and what it means for brands.

What Does Taste Mean in the Age of AI?

Our latest FORUM with Tyler Bainbridge (Perfectly Imperfect), Günseli Yalcinkaya (Dazed) and Rachel Lee (ex-DigiFairy) tackled some of the most pressing questions about the intersection of human aesthetics and artificial intelligence. As anticipated, the lively discussion — and equally active chatroom — covered a lot of ground, including:

  • Is AI really a revolutionary force reshaping how we think about taste, or is it just the latest remix of an old story?
  • As algorithms grow more sophisticated and capable of mimicking aesthetic decisions, does this liberate us from traditional cultural hierarchies or simply replace one set of gatekeepers with another?
  • What does it mean for cultural capital when brands and creators face machines that can replicate – and sometimes outpace – originality and distinction?
  • And looking ahead, how will visibility and uniqueness be defined in a world flooded with synthetic content?

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