Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials
Become a MEMBER from £7/month
Protein XYZ Protein XYZ
  • Home
  • Tags
Raising the Game
Observations

Raising the Game

Joe Iley Joe Iley September 15, 2015 8 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Video games are going beyond console and controller and finding new ways to immerse players into their virtual narratives

Illustration by Joe Kessler

Within only 24 hours of its release in September last year, GrandTheft Auto V made more than $800 million in sales. Three days later it had passed a billion dollars, helping cement the game’s place as the fastest-selling entertainment product in history.

Twitch is a live video streaming service that lets viewers watch other players as they battle it out on a variety of video games. In May this year, YouTube was strongly rumoured to be buying Twitch for
$1 billion. Despite being only three years old, the service boasts 43million users a month. While the deal had yet to be finalised at the time of going to press, backing from Google, the owner of YouTube, would make those impressive figures sky-rocket even further.

Highly immersive tech can have a profound effect on your ability to absorb information, form opinions, overcome anxieties and even feel pain

Then there’s the latest generation of consoles that has just landed.You’d have to travel a long way, and explore several caves, to find someone who hadn’t heard about the arrival of the Xbox One or the PlayStation 4. The two pillars of console gaming, Microsoft and Sony,both released new machines at the end of last year, heralding in the latest era of video gaming and raising the bar on the capabilities of home game machines.

However these are all big, headline-grabbing stories. It’s what’s happening at the fringes of the video game industry that’s really interesting; the developers, scientists and artists experimenting with the fundamentals of the video game format. So what are the new technological, cultural and artistic breakthroughs that will shape the video game landscape of tomorrow? Here we present some of the most dynamic trends that will influence what we play, how we play and, perhaps most interestingly, why we play.

Virtual Reality

Regardless of the 1080p resolution or 60-frames-per second animations a game may have, a player’s immersion is broken as soon as they glance to the side and see the living room wall behind the screen. No amount of realistic graphics or dynamic surround sound can completely make you forget that you’re sitting on your sofa, curtains drawn, half-empty pizza box beside you.

This post is for TEAM MEMBERS only

Want full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS?

Become a MEMBER from £7/mo

Already have an account? Sign in




Keep Reading
Observations

The Big Tired

Mar 22, 2023 4 min read
Observations

Channelling The Slow

Jun 6, 2016 4 min read
Observations

Saving The Fashion Industry From Itself

Jun 3, 2016 7 min read
Observations

Millennials Are Hungry For Change

Jun 3, 2016 8 min read
Observations

Living the Stream

May 12, 2016 6 min read
Observations

Bit on the Side

May 11, 2016 6 min read

Want to know what's next in culture?

Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 500+ global experts.

Get in touch
Protein XYZ Protein XYZ

A cultural operating system powered by a decentralised research community of 500 global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute

© 2026 Human First, Always Ltd. All Rights Reserved.
Feed
TEAM tier BRIEFINGS

The Age of Heat

Oct 22, 2026 5 min read
SEEDS

Yuppie to Duppie

Oct 20, 2026 6 min read
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
LECTURES

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
SEEDS

Unruly Play

Oct 6, 2026 7 min read
SUPPLEMENT

#730 | Es Devlin, Elijah & Rings of Fire

Oct 2, 2026 4 min read
SEEDS

Compulsory Continuous Connectedness

Oct 1, 2026 6 min read
Paid Post SEEDS

Printed Matter

Sep 29, 2026 7 min read
Featured Post SEEDS

Rings of Fire

Sep 24, 2026 5 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials
TEAM tier BRIEFINGS

The Age of Heat

Oct 22, 2026 5 min read
SEEDS

Yuppie to Duppie

Oct 20, 2026 6 min read
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
LECTURES

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
SEEDS

Unruly Play

Oct 6, 2026 7 min read
SUPPLEMENT

#730 | Es Devlin, Elijah & Rings of Fire

Oct 2, 2026 4 min read
SEEDS

Compulsory Continuous Connectedness

Oct 1, 2026 6 min read
Paid Post SEEDS

Printed Matter

Sep 29, 2026 7 min read
Featured Post SEEDS

Rings of Fire

Sep 24, 2026 5 min read
Load More You've reached the end of the list
Become a MEMBER from £7/month