Skip to Navigation Skip to Posts Skip to Content
Protein Protein
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store
Tags
  • Adventure
  • Advertising
  • Age
  • AI
  • Americans
  • Art
  • Art & Design
  • Beauty
  • Belonging
  • Berliners
  • Books
  • Brazilians
  • Briefings
  • Chinese
  • Community
  • Currency
  • Currency
  • Dating
  • Dirty Words
  • Drugs
  • Dutch
  • Erotica
  • Events
  • Exclusivity
  • Fashion
  • Food & Drink
  • Forums
  • Friendship
  • Gen A
  • Gen Z
  • Gender
  • Germans
  • Good Growth
  • Health
  • Hoarding
  • Humanity
  • Identity
  • Influence
  • Italians
  • Journal
  • Londoners
  • Luxury
  • Mindfulness
  • Music
  • New Spirituality
  • New Yorkers
  • Nostalgia
  • Observations
  • Ownership
  • Parisians
  • Partnership
  • Photography
  • Play
  • Podcast
  • Politics
  • Privacy
  • Profiles
  • Publishing
  • Rebalance
  • Refocus
  • Relevancy
  • Reports
  • Responsive
  • Retail
  • Seeds
  • Sexuality
  • Slow Tech
  • Social Media
  • Sport
  • Subcultures
  • Supplement
  • Sustainability
  • Technology
  • Tokyoites
  • Transportation
  • Travel
  • Updates
  • Wellness
  • Work
  • Youth
Socials
Become a member
Protein Protein
  • Home
  • Tags
Raising the Game
Observations

Raising the Game

Joe Iley Joe Iley September 15, 2015 8 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Video games are going beyond console and controller and finding new ways to immerse players into their virtual narratives

Illustration by Joe Kessler

Within only 24 hours of its release in September last year, GrandTheft Auto V made more than $800 million in sales. Three days later it had passed a billion dollars, helping cement the game’s place as the fastest-selling entertainment product in history.

Twitch is a live video streaming service that lets viewers watch other players as they battle it out on a variety of video games. In May this year, YouTube was strongly rumoured to be buying Twitch for
$1 billion. Despite being only three years old, the service boasts 43million users a month. While the deal had yet to be finalised at the time of going to press, backing from Google, the owner of YouTube, would make those impressive figures sky-rocket even further.

Highly immersive tech can have a profound effect on your ability to absorb information, form opinions, overcome anxieties and even feel pain

Then there’s the latest generation of consoles that has just landed.You’d have to travel a long way, and explore several caves, to find someone who hadn’t heard about the arrival of the Xbox One or the PlayStation 4. The two pillars of console gaming, Microsoft and Sony,both released new machines at the end of last year, heralding in the latest era of video gaming and raising the bar on the capabilities of home game machines.

However these are all big, headline-grabbing stories. It’s what’s happening at the fringes of the video game industry that’s really interesting; the developers, scientists and artists experimenting with the fundamentals of the video game format. So what are the new technological, cultural and artistic breakthroughs that will shape the video game landscape of tomorrow? Here we present some of the most dynamic trends that will influence what we play, how we play and, perhaps most interestingly, why we play.

Virtual Reality

Regardless of the 1080p resolution or 60-frames-per second animations a game may have, a player’s immersion is broken as soon as they glance to the side and see the living room wall behind the screen. No amount of realistic graphics or dynamic surround sound can completely make you forget that you’re sitting on your sofa, curtains drawn, half-empty pizza box beside you.

This post is for paying subscribers only

Become a member now and have access to all posts, enjoy exclusive content, and stay updated with constant updates.

Become a member

Already have an account? Sign in

Protein Protein

A place where people and ideas grow

  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store

© 2025 Protein XYZ Ltd. Protein is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

Inside SEED CLUB

Jun 12, 2025 6 min read
Paid Post Seeds

Decadent Queuing

Jun 10, 2025 4 min read
Supplement

#718 | Holly Herndon, Post-Doomerism & Dirty Words

Jun 6, 2025 5 min read
Seeds

Portraits of Our Time

Jun 5, 2025 6 min read
Featured Post Seeds

The Viral Aesthetics of Poverty

Jun 3, 2025 5 min read
Featured Post Paid Post Seeds

Post-Doomerism

May 29, 2025 8 min read
Featured Post Paid Post Seeds

When Space Becomes Sound

May 27, 2025 7 min read
Featured Post Paid Post Forums

Has “Competitive Wellness” Gone Too Far?

May 22, 2025 16 min read
Seeds

Is Your Job Prestigious?

May 20, 2025 4 min read
Seeds

Recommended Reading #2

May 15, 2025 6 min read
Load More You've reached the end of the list
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • Seeds
  • Supplement
  • Forums
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store
Tags
  • Adventure
  • Advertising
  • Age
  • AI
  • Americans
  • Art
  • Art & Design
  • Beauty
  • Belonging
  • Berliners
  • Books
  • Brazilians
  • Briefings
  • Chinese
  • Community
  • Currency
  • Currency
  • Dating
  • Dirty Words
  • Drugs
  • Dutch
  • Erotica
  • Events
  • Exclusivity
  • Fashion
  • Food & Drink
  • Forums
  • Friendship
  • Gen A
  • Gen Z
  • Gender
  • Germans
  • Good Growth
  • Health
  • Hoarding
  • Humanity
  • Identity
  • Influence
  • Italians
  • Journal
  • Londoners
  • Luxury
  • Mindfulness
  • Music
  • New Spirituality
  • New Yorkers
  • Nostalgia
  • Observations
  • Ownership
  • Parisians
  • Partnership
  • Photography
  • Play
  • Podcast
  • Politics
  • Privacy
  • Profiles
  • Publishing
  • Rebalance
  • Refocus
  • Relevancy
  • Reports
  • Responsive
  • Retail
  • Seeds
  • Sexuality
  • Slow Tech
  • Social Media
  • Sport
  • Subcultures
  • Supplement
  • Sustainability
  • Technology
  • Tokyoites
  • Transportation
  • Travel
  • Updates
  • Wellness
  • Work
  • Youth
Socials
Seeds

Inside SEED CLUB

Jun 12, 2025 6 min read
Paid Post Seeds

Decadent Queuing

Jun 10, 2025 4 min read
Supplement

#718 | Holly Herndon, Post-Doomerism & Dirty Words

Jun 6, 2025 5 min read
Seeds

Portraits of Our Time

Jun 5, 2025 6 min read
Featured Post Seeds

The Viral Aesthetics of Poverty

Jun 3, 2025 5 min read
Featured Post Paid Post Seeds

Post-Doomerism

May 29, 2025 8 min read
Featured Post Paid Post Seeds

When Space Becomes Sound

May 27, 2025 7 min read
Featured Post Paid Post Forums

Has “Competitive Wellness” Gone Too Far?

May 22, 2025 16 min read
Seeds

Is Your Job Prestigious?

May 20, 2025 4 min read
Seeds

Recommended Reading #2

May 15, 2025 6 min read
Load More You've reached the end of the list
Become a member