Lynx has teamed up with London-based design group oki-ni to create a new, bespoke Lynx fragrance.
From the press release, "In a one-off pledge to take pulling power to the next level, Lynx is subsiding this experience making it a rare opportunity for guys to create their own completely unique signature fragrance. Lynx oki-ni bespoke eau de toilette is available to guys this Christmas at a scandalously affordable £100, which means it is set to storm to the top of Christmas wish lists. So, how is it made? Created by the most senior perfumers at Lynx’s Parisian Fragrance House the production of each fragrance is a sophisticated process, taking a month from initial meeting to the finished personalised product. Each fragrance experience consists of a personal consultation at an exclusive London location where Lynx’s Parisian perfumers gain a ‘nose’ of desires, needs and personality traits to create a unique perfume profile. For instance, key fragrances for romantics will range from musk to cinnamon, whilst zesty fresh scents will suit a sporty and athletic profile. Guys can bring a girl to the consultation to help them choose their combination of scents – the perfect opportunity to find out which smells turn the ladies wild. Each individual’s personal profile will then be mixed, tested and refined in Paris to create a personalised finished product. [agenda inc.]
