The Office of Applied Strategy’s new dossier dives into a world where extremes collide, social rules bend and culture flows in unexpected directions. We speak to founder Tony Wang ahead of its release.
The Office of Applied Strategy (OAS) moves between think tank, strategy practice and venture fund, producing limited-edition cultural research publications that are as collectible as they are cerebral. After the release of Dossier 1 – a deep dive into hyper-optimisation that resold on Grailed for $200 and earned a profile in The New Yorker – OAS returns this week with Dossier 2.
The new publication spans 70 pages across seven chapters and introduces “Horseshoe Maximalism”, a framework for understanding a world where extremes fold into one another and opposites blur. As OAS explains: “From doomsday prepping to longevity to sports betting, the cultural temperament for the next decade is embodied by the theory of Horseshoe Maximalism.”
In conversation with Joanna Lowry, Protein AGENCY’s Head of Strategy, OAS founder Tony Wang unpacks the myth of progress, Gen Z’s “zealous nihilism” and a shifting world order born from alienation and institutional distrust.
