“A sensibility is almost, but not quite, ineffable. Any sensibility which can be crammed into the mould of a system, or handled with the rough tools of proof, is no longer a sensibility at all. It has hardened into an idea…” – Susan Sontag, Notes on 'Camp' (1964).

I’m a big fan of ineffable sensibilities as a framework for research. After wrapping up my deep dive into the “iconic” as a self-sustained genre in art, fashion and culture – which culminated in the first issue of Bagmag  (“a teen magazine for adult readers,” as I like to call it) – I started thinking: what makes things truly memorable? 

My top contender was cringe. The sublime followed soon after. Being alive is sublime, and nothing makes you feel more alive than experiencing cringe. Does that make cringe equal to the sublime?