Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Channelling The Slow
Observations

Channelling The Slow

Alex Moore Alex Moore June 06, 2016 4 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Slow TV is offering a respite from the high-octane television we’re used to, showcasing marathon coverage of ordinary events.

Illustrations by Tom Deason

The rate at which we consume media is getting out of hand. Content is put on a plate for us in such a way that we gorge on it. From Buzzfeed listicles to Netflix bingeing, it’s difficult to see where any fulfilment comes from when we’re constantly moving on to the next item. However, there is an alternative: Slow TV is respite from the high-octane television we’re used to, offering marathon coverage of ordinary events. Slow TV storyboards are organic and progressive, as opposed to the scene-hopping television we’re accustomed to. Very little happens, but that’s kind of the point. Slow TV offers a more subdued, introspective and personal type of experience; it’s the quiet antithesis of how content has been evolving.

Those who’ve missed Slow TV’s very steady emergence have been appropriately slow on the uptake. Since 2009, Norway has been producing prime-time television that typically lasts anywhere between five hours and five days. Norway’s inaugural Slow TV offering, Bergensbanen, was a seven-hour, minute-by- minute train journey, and it was uncharted television territory. Norway’s public broadcaster NRK considered not what would be risked by doing this, but what would be risked by not doing this. It aired the programme at prime time on a Friday night and 1.2 million Norwegians tuned in, gaining the broadcaster a market share of 15%.

“An uninterrupted timeline is just a basic way of telling a story,” explains Thomas Hellum, the award-winning television producer behind NRK’s Slow TV movement. “Sometimes content doesn’t have to be more difficult than making an engaging story. The viewer can think: what’s around the next curve? Where do we come out of this tunnel? What could possibly happen? Probably nothing will happen, but you never know.”

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get one of our strategists to unlock what this SEED means for your brand, audience or category:

Become a MEMBER
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 450+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed

#727 | Fog, Tweens & Vibes

Jun 5, 2026 7 min read
Seeds

Neuroaesthetics

Jun 4, 2026 7 min read
Seeds

Inside SEED Club #6

Jun 2, 2026 11 min read
Paid Post Seeds

Vibes Gambling

May 29, 2026 4 min read
Seeds

Inside SEED Club #5

May 27, 2026 8 min read
Seeds

Generation Tween

May 21, 2026 5 min read
Seeds

The Writer As Image

May 19, 2026 5 min read
Seeds

Look Away Now

May 14, 2026 3 min read
Featured Post Seeds

Stupid As Strategy

May 12, 2026 4 min read
Paid Post Seeds

Dark Mode Merch

May 7, 2026 4 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • - XYZ
  • About
  • Contact
  • Contribute
Socials

#727 | Fog, Tweens & Vibes

Jun 5, 2026 7 min read
Seeds

Neuroaesthetics

Jun 4, 2026 7 min read
Seeds

Inside SEED Club #6

Jun 2, 2026 11 min read
Paid Post Seeds

Vibes Gambling

May 29, 2026 4 min read
Seeds

Inside SEED Club #5

May 27, 2026 8 min read
Seeds

Generation Tween

May 21, 2026 5 min read
Seeds

The Writer As Image

May 19, 2026 5 min read
Seeds

Look Away Now

May 14, 2026 3 min read
Featured Post Seeds

Stupid As Strategy

May 12, 2026 4 min read
Paid Post Seeds

Dark Mode Merch

May 7, 2026 4 min read
Load More You've reached the end of the list
Become a MEMBER