What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat Seeds What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat Calum Jacobs June 01, 2016 1 min read Share on X/Twitter Share on Facebook Share on LinkedIn Share on Pinterest Email Copy Link Some teens weren't even alive when Cadbury aired its last ad for Crunchie in 2000. But this month the chocolate bar has been all over Snapchat, and is spending half its digital budget on the platform. digiday.com Discussion
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