The Outdoor ‘Dad Brands’ Tapping Urban Youth Fashion The Outdoor ‘Dad Brands’ Tapping Urban Youth Calum Jacobs June 06, 2016 1 min read Share on X/Twitter Share on Facebook Share on LinkedIn Share on Pinterest Email Copy Link In diversifying their marketing strategies, traditionally outdoor brands like The North Face and Penfield are cultivating longterm brand loyalty without alienating their core customer base. www.businessoffashion.com
