Plucked from Adrants comes a rather interesting presentation by Henry Copeland entitled, "Blog advertising metrics: passion and hubness." It covers a wide range of topics that argue "blogs offer unique benefits to advertisers." We of course agree and therefore support him wholeheartedly. The presentation is broken into four sections: · Unbridled media proliferation poses a perverse challenge for traditional advertisers: ad space becomes free but ineffective. Blogs, offering unique passion and hubness, may save advertisers. · Passion: blogs command reader loyalty far greater than that inspired by traditional media and corporate online publishers. · Hubness: network theory suggests that advertisers should, rather than blanketing entire demographic cohorts, seek out the influential individuals (and these folks are increasingly bloggers) who serve as network hubs. · Emerging tools will make the metrics of passion and hubness tangible. Read the full presentation here