Adbusters take on Nike in an attempt to make them "uncool" via the use of billboards , TV ads and a viral blackSpot campaign calling for millions of black spot stickers to be placed all over the country. For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor. Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on? Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution. THE BIG QUESTION: Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? THE BIG ANSWER: http://www.blackspotsneaker.org/ Via Adrants.