Just a week after it signed a controversial sponsorship deal involving Top of the Pops, Coca-Cola is muscling in on record retailers by launching its own music download service in the UK. The drinks giant will offer music fans the chance to download everything from Britney Spears to Coldplay and cult glam-rock outfit The Darkness. Coca-Cola will become the first high-profile consumer brand to get involved directly in the music business, launching what it claims will be the largest collection of tracks yet available. "We're delighted to bring downloadable music to more people and we are working in close partnership with the music industry to do so. Consumers have told us that downloading music is confusing and complicated and what they want is an easy, simple to use downloadable service from a trusted brand," said the company's marketing director, Julia Goldin. The site, MyCokeMusic.com, will launch in January next year offering a catalogue of over 250,000 new and recent hits from more than 8,500 artists with all four major record labels represented. Source: The Guardian