Nike laid out $90,000,000 for LeBron James to be the sneaker companies mascot for who knows how long. Well, Reebok one upped that and got three and a half year old Mark Walker, budding basketball star. The cost? A college trust fund. According to a USAToday article, Reebok found Walker in a video tape that his parents sent to the company. Reebok will feature Walker in an ad showing him sinking 18 shots in a row at his home. The ad will be part of a campaign asking, "Do You Have a Mark Walker in Your Family?" Consumers are asked to send in tapes of child sports stars and Reebok might turn it into a television special. Crazy stuff. Props to Adrants.