If you remember the etoy vs. eToys face off back in the heady daze of dotcom dreamland you'll enjoy this book, "Leaving Reality Behind: Etoy vs. eToys.com and Other Battles to Control Cyberspace." Salon.com has done a nice little write-up about how the battle between etoy and eToys.com encapsulated the idiocy -- and the idealism -- of that weird era. Link