They were intrigued to see how other designers would illustrate the usually plain in-flight sick bag. They said, "Puking in dull bags can no longer be accepted, imagine your delight when you discover the receptacle you are about to puke into is of the highest pedigree ... how much happier you would be handing over the steaming bag to the hostess." They asked a selection of designers to illustrate a sick bag in their own style. They give them a month to do it. This is the result. Link