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# Who owns what?
- URL: https://www.protein.xyz/who-owns-what/
- Published: 2011-03-03T16:10:40.000Z
- Updated: 2025-05-28T11:04:03.000Z
- Description: There are now about 400,000 iPhone apps and 200,000 Android apps available and rising, and although smartphone users seem willing…
- Author: Protein
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4809/56cc0bec-e8ea-445a-9852-c4b96fa66c58.jpg)

  
There are now about 400,000 iPhone apps and 200,000 Android apps available and rising, and although smartphone users seem willing to give the new a try, interestingly a [recent study](http://www.localytics.com/blog/2011/first-impressions-matter-26-percent-of-apps-downloaded-used-just-once/?ref=protein.xyz) found that 26% of all apps downloaded were opened only once. For our latest Protein Audience Survey we took a look at technology ownership of our audience.

It turns out males have significantly higher ownership of Apple products than females. Mac, iPhone and iPad products all have more than 60% male ownership with each product following an increase with age. The typical consumer for Apple based on this sample appears to be men between 25 and 35 – which is pretty much spot on with the the brand’s target market: professionals working in media and design with an expendable income for tech. RIM’s Blackberry seems to have the opposite consumer base from Apple’s iPhone. Blackberry has a 60% female ownership and typically within the younger age sectors. [Get in touch](https://protein.wufoo.com/forms/protein-audience-survey-2011/?ref=protein.xyz) for more information on our 2011 Audience Survey.