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# Wearables Gone Bad
- URL: https://www.protein.xyz/wearables-gone-bad/
- Published: 2003-07-10T19:31:26.000Z
- Updated: 2016-05-24T15:18:35.000Z
- Description: Japanese advertisement company employees wear 'TV helmets' to display commercials, as they walk through a street in downtown Tokyo,…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

Japanese advertisement company employees wear 'TV helmets' to display commercials, as they walk through a street in downtown Tokyo, July 9, 2003\. Japanese brewing company Suntory launched the helmet TV project to promote their products. Only in Tokyo... via [yahoo](http://search.news.yahoo.com/search/news/?c=news%5Fphotos&p=tv+helmet&ref=protein.xyz)

![Japanese advertisement company employees wear 'TV helmets' to display commercials, as they walk through a street in downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products.  REUTERS/Toshiyuki Aizawa](http://us.news1.yimg.com/us.yimg.com/p/rids/20030709/i/1057753902.2282520696.jpg)

![Japanese advertisement company employees wearing 'TV helmets', displaying commercials, through downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products.  REUTERS/Toshiyuki Aizawa](http://us.news1.yimg.com/us.yimg.com/p/rids/20030709/i/1057753931.3825377350.jpg)

![Japanese men watch commercials on 'TV helmets', worn by advertisement company employees in downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products.  REUTERS/Toshiyuki Aizawa](http://us.news1.yimg.com/us.yimg.com/p/rids/20030709/i/1057753921.3288473667.jpg)

REUTERS/Toshiyuki Aizawa