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# We pick this week's must read articles
- URL: https://www.protein.xyz/we-pick-this-week-s-must-read-articles-c059f2ef-389e-4a4f-8d1d-2d83031eb3eb/
- Published: 2015-07-23T00:00:00.000Z
- Updated: 2016-05-24T15:20:03.000Z
- Description: Slow living, self-censoring fonts, direct-it-yourself music videos and Boiler Room
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10734/8afd32e1-4880-4769-b044-b99b49c2e21a.jpg)

**Slow living, self-censoring fonts, direct-it-yourself music videos and Boiler Room**   
  
There was a time, not so long ago, when the only place you could tune in, drop out and watch music videos was MTV. Generation MTV were globally connected via digital satellite receivers, a love of American pop culture, denim and Coca-Cola. But today you don’t need a subscription to Sky to enjoy Rihanna's latest release, chart DJs are all but irrelevant and niche music is taking over the airwaves. Gen Z choose what they want to listen and when they tune into it. An attitude perfectly reified by global music live-streaming platform [Boiler Room](\"https://www.prote.in/en/profiles/full-stream-ahead\")[ and it’s founder Blaise Bellville](\"https://www.prote.in/en/profiles/full-stream-ahead\"), who spoke to us this week about its mission to champion underground music.   
  
In response filmmakers are also upping their game. Check out our [Press Play observation](\"https://www.prote.in/en/briefings/press-play\") to see how interactive, direct-it-yourself music videos, from Keela’s [dreamy net art promo for Cut4.me](\"https://www.prote.in/en/feed/2015/04/kelela-cut4-me\") to J-pop sensation [Namie Amuro's sensual Golden Touch](\"https://www.prote.in/en/feed/2015/06/keep-touching-while-watching\"), are taking over our laptop screens. Even type is getting an web 2.0 makeover. This week we saw two projects launch that play with responsive typography. First there was a new [self-censoring font](\"https://www.prote.in/en/feed/2015/07/keep-your-secrets-safe-with-a-self-censoring-font\") that blacks out words (on the NSA's watch list) as you type. Then, we saw [experiential studio Field](\"https://www.prote.in/en/profiles/field--2\") team up with Monotype to create a series of [responsive typefaces](\"https://www.prote.in/en/feed/2015/07/type-reinvented\") that work across digital, physical and everything in-between.  
  
Techy news aside, we’re seeing a tidal wave of ocean-related projects. Selfridges has decided to make a stand and [ban plastic bottles and bags](\"https://www.prote.in/en/feed/2015/07/selfridges-bans-plastic-bags-and-bottles\") from its stores as part of its Project Ocean campaign; Adidas have created a [trainer out of ocean plastic](\"https://www.prote.in/en/feed/2015/07/adidas-create-trainers-from-ocean-plastic\") and farmers are diving deep, quite literally, in order to create [sustainable underwater farms](\"https://www.prote.in/en/feed/2015/07/grow-fruit-underwater-in-nemo-s-garden\"). What ties them all these projects together? Mindful, long-term thinking and a sustainable outlook, an attitude we’re keen to hear what you have your say on. So take it easy, sit back, relax and [answer our Slow Survey](\"https://protein1.typeform.com/to/N2PT94\"). There are year-long subscriptions to [Protein Journal](\"http://store.prote.in/collections/protein/products/the-age-issue\") to be won!   
  
*Still hungry for more? Sign up here for our [weekly supplement](\"https://www.prote.in/supplement\") featuring the latest news, profiles, features and innovation*