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# Vive Le Sport
- URL: https://www.protein.xyz/vive-le-sport/
- Published: 2013-02-27T06:25:31.000Z
- Updated: 2025-05-28T11:01:44.000Z
- Description: Hermès puts their new line of accessories to work in a series of four stop-motion videos.
- Author: Protein
- Tags: Seeds, Fashion, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3490/8da4c067-41d3-4c40-9e84-5384388a606c.png)

Something about stop-motion animation, no matter how rough, is so captivating. Hermès' new [Vive Le Sport](http://lesailes.hermes.com/us/en/vive-le-sport?ref=protein.xyz) campaign employs the technique in four short videos, but it's far from crude.

The heritage luxury brand has done a good job of promoting their products and accessories in interesting ways recently, from their [8 Ties](http://www.prote.in/feed/2012/11/8-ties?ref=protein.xyz) campaign to [Leather Forever](http://www.prote.in/feed/2012/05/leather-forever?ref=protein.xyz).