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# Unpacking "Brat"
- URL: https://www.protein.xyz/unpacking-brat/
- Published: 2024-06-25T09:02:10.000Z
- Updated: 2024-07-02T21:03:51.000Z
- Author: Protein
- Tags: Seeds, Relevancy

An essential read by [Grace Gordan](https://www.linkedin.com/in/gracelgordon/?ref=protein.xyz) on [Ana Andjeli](https://www.andjelicaaa.com/?ref=protein.xyz)'s [Sociology of Business](https://andjelicaaa.substack.com/) substack about how to build a relevant brand c/o [Charli XCX's](https://www.instagram.com/charli%5Fxcx/?ref=protein.xyz) "Brat" release. Enjoy.[](https://substack.com/@andjelicaaa?utm%5Fsource=about-page)

[How to build brand energyUnpacking “Brat”: A 4-month exercise in IRL to URL energy marketing & being outside![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0a6f833-2185-47e1-8989-ecae4439dba2%2Fapple-touch-icon-180x180.png)The Sociology of BusinessGrace Gordon![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F09e83d56-8810-4b61-bae0-a620ac4635d2_1600x1029.png)](https://andjelicaaa.substack.com/p/how-to-build-brand-energy)