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# Unfair and Lovely Instagram Campaign is Battling Colourism One Selfie at a Time
- URL: https://www.protein.xyz/unfair-and-lovely-instagram-campaign-is-battling-colourism-one-selfie-at-a-time/
- Published: 2016-03-18T09:46:00.000Z
- Updated: 2016-06-16T18:47:50.000Z
- Description: Three students from the University of South Texas have started a movement that aims to help people embrace darker skinned tones and reject colourism.
- Author: Calum Jacobs
- Tags: Seeds, Social Media, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12402/bb32f586-3c5b-42ad-b7b1-0918ec3e430e.jpg)

Three students from the University of South Texas have started a movement that aims to help people embrace darker skinned tones and reject colourism.

When Andre 3000 stepped on stage during Outkast’s reunion tour wearing a jumpsuit emblazoned with the words, ‘[across cultures darker people suffer most, why?’](http://www.vivelohoy.com/wp-content/uploads/2014/08/01%5FMF8A8289-1024x682.jpg?ref=protein.xyz) the unambiguous message resonated and helped to broaden the lens we use to examine racial prejudice.

Colourism - the deeply ingrained, ritual act of discriminating against individuals with a darker skin tone often by people of the same ethnicity – still pervades South and South East Asia as well as Latin America and Africa.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12402/df3a2b73-929a-43d2-bf55-981edbc922a2.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12402/160ad0d7-a4b0-4117-9532-7831855b85b6.jpg)

Meanwhile, selfie culture has permeated our everyday lives to the extent that [Amazon now see them as the next stage in password evolution](https://www.prote.in/feed/is-the-future-of-your-amazon-password-a-selfie?ref=protein.xyz), but three students from the University of South Texas are using the medium as a form of social activism.

What started as a [photo project ](http://paxjones.com/unfairandlovely?ref=protein.xyz)by Pax Jones, Mirusha Yogarajah and Yanusha Yogarajah, has morphed into the [‘Unfair and Lovely’](https://www.instagram.com/unfairandlovely%5F/?ref=protein.xyz) campaign: a platform that’s allowing both male and female Instagram users to post selfies alongside the hashtag #unfairandlovely. The images, alongside the accompanying testimonies that touch on their personal experiences, are forcibly challenging existent attitudes, and advancing the fight to eradicate colourism.