> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Underconsumption Core
- URL: https://www.protein.xyz/underconsumption-core/
- Published: 2024-07-25T06:47:00.000Z
- Updated: 2024-07-25T14:11:57.000Z
- Author: Protein
- Tags: Seeds, Social Media, Fashion, Sustainability

[Business of Fashion](https://www.businessoffashion.com/?ref=protein.xyz) on the current [underconsumption core](https://www.businessoffashion.com/articles/beauty/underconsumption-core-trend-tiktok/?ref=protein.xyz) trend that's making it's way around TikTok as young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.