> ## Content Index
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# Tweet for a Read
- URL: https://www.protein.xyz/tweet-for-a-read/
- Published: 2014-07-23T09:06:00.000Z
- Updated: 2016-06-16T08:17:18.000Z
- Description: Leave a book unread for too long and this smart bookmark will tweet you a friendly reminder
- Author: Joe Iley
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10160/c87e93fd-2e7a-4db7-ac0e-192914c37f45.png)

With the internet constantly chipping away at our dwindling attention spans, finding the time, inclination or required levels of concentration required to finish a novel is becoming an increasingly daunting task. Which is why publishing house [Penguin-Companhia](http://www.companhiadasletras.com.br/penguin/?ref=protein.xyz) has developed a way of turning social media's habit of distracting us into a means of motivation to finish a book.  
  
In collaboration with creative agency [Mood](http://agenciamood.com.br/?ref=protein.xyz), they've developed the Tweet for a Read campaign, that includes a smart bookmark that detects when a book has been left unfinished for too long. With its built in WiFi-enabled computer, the bookmark will send the reader a tweet from the author, reminding them that they still have some reading to do.  
  
This is a simple, effective example of the internet of things and our constant connectedness being utilised to perhaps revive some of the habits and activities we're slowly losing touch with.