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# TV Commercials Find Their Way Online
- URL: https://www.protein.xyz/tv-commercials-find-their-way-online/
- Published: 1998-07-17T06:00:00.000Z
- Updated: 2016-06-08T13:51:57.000Z
- Description: Equipped with the latest streaming technology and a fresh perspective, two Seattle firms have joined forces to re-invent storytelling…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:21

Equipped with the latest streaming technology and a fresh perspective, two Seattle firms have joined forces to re-invent storytelling for the web. Broadcast editorial company Rocket Pictures and state-of-the-art on-line animators Honkworm announced they will offer corporations an easy way to leverage TV-commercials into entertaining content for the web.   
  
Called "webisodes," these Internet-based commercials incorporate characters from existing advertising campaigns, which are then animated and placed in customer-interactive, fully scripted and produced shorts that can be posted on corporate web sites. Both companies have extensive experience in their respective industries, with customers that include MTV Networks, a unit of Viacom Inc., Macromedia, Fox Searchlight Pictures, WONGDOODY, Microsoft, EvansGroup, and RealNetworks, Inc.  
  
[http://www.honkworm.com/](http://www.honkworm.com/?ref=protein.xyz)  
  
(? Ninfomania)