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# Try out the iTunes for scents
- URL: https://www.protein.xyz/try-out-the-itunes-for-scents/
- Published: 2015-05-17T13:59:00.000Z
- Updated: 2016-06-16T13:41:22.000Z
- Description: oNotes is a multi-sensory app that combines visuals and scent for a heightened experience
- Author: Maks Fus Mickiewicz
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10604/12683a81-c9b7-4d44-b740-fed56f1c4bec.jpg)

**oNotes is a multi-sensory app that combines visuals and fragrance for a heightened experience**  
  
[oNotes ](http://www.onotes.com/home-1?ref=protein.xyz#onoteshome)is bringing the fragrance market to the digital age. In a unique multi-sensory experiment, users can share fond memories with family and friends using a combination of personalised imagery and nostalgic scent through the oNotes app. Advancing contemporary conversation, users can open messages and receive an extensive selection of scents via the brands co-products – the [oPhone](http://www.onotes.com/home-1?ref=protein.xyz#ophone) or wearable [oBracelet](http://www.onotes.com/home-1?ref=protein.xyz#obracelet).  
  
Aiming for compatability with all home tech, co-founder David Edwards describes oNotes as the “iTunes of scent". Focused on making smell integral to media consumption, viewers will be able to gain a heightened experience with everything from film, to music and even literature.   
  
Edwards and ex-Harvard student, Hannah Fields, worked collaboratively in Le Laboratoire in Paris to create the oNotes platform. Alongside tech entrepreneur Don Zereski, the small team are set to miniaturize oNotes into a compact, pocket-sized device in the next 18 months.   
  
Niche fragrance brand [Commodity](https://www.prote.in/en/feed/2015/04/concoct-your-individual-scent-cocktail?ref=protein.xyz), known for their unorthodox approach to scent, teamed up with [LVMH](http://www.lvmh.com/?ref=protein.xyz)'s cosmetics store [Sephora](http://www.sephora.com/commodity-fragrance?ref=protein.xyz), earlier this year, to bring a similar Try at Home Fitting Kit experience to a retail market. With brands persistently looking for new ways to engage with consumers, personalised scent reigns as the best way to grasp wide public attention.  

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10604/a03fc406-a74d-4af2-a583-8d36b122b69f.jpg)