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# Tres Bien World Tour
- URL: https://www.protein.xyz/tres-bien-world-tour/
- Published: 2013-05-08T12:00:00.000Z
- Updated: 2016-06-16T15:47:34.000Z
- Description: Swedish retailer Tres Bien have launched a concept pop-up store that integrates the physical and digital worlds.
- Author: Sarah Pearson
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9257/8523b630-ef37-4b6f-8d9a-06c74e1ab2b9.png)

Pop-ups are everywhere nowadays, from temporary restaurants, to transient retailers. Adding a little excitement to the traditional format, Swedish menswear label Tres Bien have integrated the digital and physical worlds with their latest pop-up project, the Tres Bien World Tour.The campaign involves 5 virtual pop-up stores in New York, Tokyo, London, Stockholm and Paris. Each day, the virtual store 'journeys' to a new city where users are encouraged to physically go to a secret location to unlock the virtual pop-up store via a bespoke app. Once unlocked, the store offers exlusive products and big discounts.As a brand with a large online following, its an interesting way to move offline and evolve the pop-up concept. Check out the app here.