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# Towers 2
- URL: https://www.protein.xyz/towers-2/
- Published: 2015-02-23T12:37:00.000Z
- Updated: 2016-06-17T05:03:27.000Z
- Description: Yung Gutted is releasing his latest EP as a free download exclusively via WeTransfer
- Author: Maks Fus Mickiewicz
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10451/fba8619f-8b94-443f-b0aa-c04951b3237e.jpg)

Artists are leaving no stone unturned in their search for original, talking-point release strategies. One sure fire way for an artist to get people’s attention is to release their music for free. Of course, this works better as a concept if the artist is of relative acclaim, and if the consumer has a choice in the acquisition (the music doesn’t just download automatically).   
  
It also helps to give the free release some original spin; perhaps suggest downloaders donate what they think the record is worth, or perhaps make the download available from an unusual source.   
  
Brooklyn producer [Yung Gutted](http://yunggutted.bandcamp.com/?ref=protein.xyz) is releasing his latest EP as a [free download](https://yungguttedtowers2.wetransfer.com/downloads/53daa616f1629437663004dd3f8fab0120150220160233/119b0f?ref=protein.xyz) exclusively via the file sharing service [WeTransfer](https://www.wetransfer.com/?ref=protein.xyz). Towers 2 is the final chapter of a trilogy of releases for London label, [Earnest Endeavours](http://www.earnestendeavours.com/?ref=protein.xyz)in collaboration with the Parisian design studio [Groupe CCC](http://www.clapclapclub.com/?ref=protein.xyz).   
  
By releasing the EP via WeTransfer, outside of the usual music channels but very much within the realm of the traditional download, the move sticks a finger up at the music industry’s predictable practices, whilst highlighting both the artist and label’s experimental values.