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# Tory Burch x Fitbit
- URL: https://www.protein.xyz/tory-burch-x-fitbit/
- Published: 2014-07-20T13:26:00.000Z
- Updated: 2016-06-17T06:11:22.000Z
- Description: Wearable tech gets a much needed makeover
- Author: Joe Iley
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10156/79912c62-3110-498c-9b18-28588f92ebea.jpeg)

So far, that greatest obstacle standing in the way of wearable technology becoming more widely embraced is the fact that a lot wearable tech isn't all that wearable. Or at least, not the kind of thing the more fashion-conscious amongst us would want to be seen in, regardless of how clever the technology inside it is. However tech brands are gradually starting to embrace the potential of incorporating a little style into their designs.  
  
We recently looked at a collaboration between Lulu Guinness and OMG Life called [Archive Eyes](https://www.prote.in/en/feed/2014/06/archive-eyes?ref=protein.xyz), a stylish case for your wearable, 'lifelogging' camera. Now [Fitbit](http://www.fitbit.com/?ref=protein.xyz), the wearable fitness tracker, are getting into the fashion game by teaming up with fashion designer [Tory Burch](http://www.fitbit.com/us/toryburch?ref=protein.xyz) to produce a range of jewellery with a technological twist.   
  
Both a fitness tracker and a sleep monitor, the range includes a bracelet and a necklace pendent that look far better than the plastic strap most fitness trackers usually resemble.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10156/fe84d427-4cc0-43ac-b0be-bda71c175ce1.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10156/49cb3ab8-2869-427a-9a1e-2769bfe3613b.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10156/68829c80-084e-4748-af80-94447e226774.jpg)