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# Tipping “Pot”
- URL: https://www.protein.xyz/tipping-8220-pot-8221/
- Published: 2008-03-13T10:34:39.000Z
- Updated: 2016-05-24T15:17:35.000Z
- Description: New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created ‚Äì Guinness‚Äô Tipping…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

New from [AKQA](http://akqa.com/?ref=protein.xyz) and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ [Tipping Point](http://www.creativereview.co.uk/crblog/tipping-point-the-most-expensive-guinness-ad-ever/?ref=protein.xyz). In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

Agency: AKQA  
Executive Creative Director: James Hilton  
Writer: Colin Byrne  
Account Director: Rowena Minhas  
Agency Producer: Emily Bull  
Production co.: Mustard  
Director: Dom Bridges  
Producer: Lucy Hayes  
Edit: Cut and Run  
Editor: Nathan Perry Greene  
Post Production: Smoke and Mirrors  
Telecine: Smoke and Mirrors  
Media agency: Cake