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# Threshold Dollhouse
- URL: https://www.protein.xyz/threshold-dollhouse/
- Published: 2013-05-16T11:10:00.000Z
- Updated: 2025-05-28T11:01:20.000Z
- Description: A giant dollhouse has been built in New York's Grand Central station to showcase Target's latest home ware range.
- Author: Protein
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9285/6621a38c-3c6b-40fd-864c-e5b1fb992dc5.jpeg)

There are few people in this world to whom the idea of a giant, life-size dollhouse wouldn't appeal. Regardless of age, gender or culture, Target’s new marketing campaign is set to be a crowd-pleaser: a life-size replica of the children’s playhouse, proudly standing in New York’s Grand Central Station.  
Situated in the terminal’s Vanderbilt Hall, the [project](http://abullseyeview.com/target-builds-life-size-dollhouse-nyc-grand-central-terminal-threshold/?ref=protein.xyz) has been designed to showcase Target’s home décor line, Threshold, and has been executed by experiential stalwart [Deutsch Los Angeles](http://www.deutschinc.com/?ref=protein.xyz). It’s been designed for exploration, featuring about 4,000 products and items from the shopping giant, and is a welcome change for the terminal’s daily half-million visitors. A perfect blend of escapism and practicality to relieve the demands of a long commute.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9285/5135f699-f1bb-4576-95e0-d44c37291c49.jpeg)