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# The Zady Essential Collection
- URL: https://www.protein.xyz/the-zady-essential-collection/
- Published: 2014-12-11T00:00:00.000Z
- Updated: 2016-06-15T10:19:49.000Z
- Description: E-retailer Zady launches its own apparel collection as a testament to its commitment to transparency and sustainability
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Fashion, Slow Tech, #protein, #Import 2024-06-11 13:25

E-retailer Zady launches its own apparel collection as a testament to its commitment to transparency and sustainability  
Nowadays transparency is a trait desirable in more than just governments and public institutions, it is a prerequisite for any business in a post-social media world. By promoting only brands with sustainable practices, the US retailer [Zady](https://zady.com/?ref=protein.xyz) has been at the forefront of this trend from the beginning.   
  
And now Zady is launching its own clothing line as a testament to its commitment to a ‘full disclosure’ philosophy. Called [The Essential Collection](https://zady.com/new-arrivals/zady-essential-collection?ref=protein.xyz), the brand is putting forward just one piece of apparel at a time, while documenting and making available for anyone to see the entire supply chain process. The first piece (01\. The Sweater) consists in a cozy sweater, 100% of which is made in the USA, from wool sourcing to the actual knitting.   
  
Besides the new line, Zady also launched [a petition](https://petitions.whitehouse.gov/petition/establish-sourced-tag-apparel-brands-sold-us-disclose-origins-full-product-supply-chain/kWRyTPsR?ref=protein.xyz) to the government of the United States that asks for clothing labels to include a 'Sourced In' mention in addition to the regular 'Made In'