> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Singleton Sensorium
- URL: https://www.protein.xyz/the-singleton-sensorium/
- Published: 2013-03-21T11:07:00.000Z
- Updated: 2016-06-15T09:07:04.000Z
- Description: An experiment into the effect audio conditions can have on your other senses, primarily on your taste buds, is underway.
- Author: Joe Iley
- Tags: Seeds, Music, Food & Drink, #protein, #Import 2024-06-11 13:21

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9134/d64b0a6a-a22c-497f-bb14-1be0a3a22f7e.jpeg)

Sound, it seems, holds a lot more sway on our taste buds than you’d perhaps imagine. In an experiment to measure the influence audio conditions have on our other senses, whiskey brand [Singelton](http://www.thesingleton.com/?ref=protein.xyz) have teamed up with sound engineers with [Condiment Junkie](http://www.condimentjunkie.co.uk/?ref=protein.xyz), a ‘sonic branding’ studio, to test the extent of sound’s effects.   
  
Taking place at a bar in Soho, London, and with assistance from Oxford Professor Charles Spence, an expert in experimental psychology, the project aims to develop ways for bars and restaurants to utilise sound to improve the experiences they offer.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9134/e07263a1-450c-425f-ab12-09e28e6f08d0.jpeg)