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# The Homeplus Smart Virtual Store
- URL: https://www.protein.xyz/the-homeplus-smart-virtual-store/
- Published: 2011-09-07T12:41:50.000Z
- Updated: 2025-05-28T11:03:20.000Z
- Description: The Homeplus Smart Virtual Store opened in a tube station in Seoul, South Korea earlier this week to much acclaim. Quite unlike…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4418/66910908-4541-40ed-ae31-25c76aa48083.jpg)

The Homeplus Smart Virtual Store opened in a tube station in Seoul, South Korea earlier this week to much acclaim. Quite unlike any other retail destination that has opened before, this store is not so much a physical space for the sale of goods but instead acts as a digitalized venue to conduct quick, seamless shops.

Homeplus, the second largest discount chain store in the country, have produced a self titled ‘fourth generation retail store’ – the first of its kind. With 35000 products available via a brief scan with a phone, it is a significant step in the advancement of retail technology. Customers don’t even need to be anywhere near the virtual store – a quick scan of the barcode and products can be delivered to you later at home or at the office.

The initiative runs through a Homeplus app and uses QR codes to provide services to the hundreds of thousands of South Koreans already using the app. With smartphone users expected to rise by a huge 350% this year alone, the chain have witnessed their profits skyrocket as they have embraced the scramble for seamless technology.

The concept follows on from [Tesco’s virtual grocery store](http://prote.in/feed/2011/06/tesco-qr-store?ref=protein.xyz), opened earlier this year also in South Korea and displays the effective accessibility of QR stores.