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# The Happiness Brewery
- URL: https://www.protein.xyz/the-happiness-brewery/
- Published: 2013-02-14T12:50:59.000Z
- Updated: 2025-05-28T11:01:47.000Z
- Description: A design, alchemy and love project that synthesises past emotions onto bottle labels.
- Author: Protein
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3522/4d99ac36-2606-4063-8ce7-bbefa20775d4.jpg)

Parisian design studio, [ The Happiness Factory](http://cargocollective.com/hpnsfactory?ref=protein.xyz#The-Happiness-Factory) has embarked on a project that involves cataloguing intimate emotions and poignant memories by way of bottle labels.

[The Happiness Brewery project](http://cargocollective.com/hpnsfactory/filter/alchemy-and-love-project?ref=protein.xyz#Happiness-Brewery) is inviting anyone to submit a few words about moments, feelings and memories they want to recapture and revive in order to create an archive of real-life narratives and experiences. Consumers can then buy a large or small bottle of potion featuring their own inscription. Late Valentine’s gift, anyone?

By encouraging us to romantically pontificate on the nature of our most lasting and affecting sentiments – good or bad – and memorialise them, it’s tempting to see this project as a charming and aesthetically satisfying antidote to the constant spewing of emotions via social media.

To submit one of your intimate ruminations, email

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3522/42710826-2edc-407f-bf38-425cde636f05.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3522/16288001-4d02-4a5e-af3a-c626bba16ade.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3522/5c5583f9-031b-4db4-83ea-7f60e0ebb521.jpg)