> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Future of Online Advertising
- URL: https://www.protein.xyz/the-future-of-online-advertising/
- Published: 2008-03-27T23:27:11.000Z
- Updated: 2016-05-24T15:17:35.000Z
- Description: Phorm is an open advertising exchange and proprietary ad serving technology that “uses anonymised ISP data to deliver the…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

[Phorm](http://phorm.com/?ref=protein.xyz) is an open advertising exchange and proprietary ad serving technology that “uses anonymised ISP data to deliver the right ad to the right person at the right time and the right number of times i.e. it gives consumers advertising that’s tailored to their interests with irrelevant ads replaced in the process.” Got it? And they go on to say, that the technology behind it takes consumer privacy protection to a new level by not storing any personally identifiable information, IP addresses or information on user browsing behaviour.

Maybe this could be the first contender to the [Google AdSense](http://www.google.com/adsense?ref=protein.xyz) monopoly. Maybe not.