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# The Forty Story
- URL: https://www.protein.xyz/the-forty-story/
- Published: 2012-06-06T09:39:40.000Z
- Updated: 2025-05-28T11:02:29.000Z
- Description: To celebrate their 40th anniversary, design firm Pentagram immaculately produced a short film entitled 'The Forty Story'.
- Author: Protein
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4009/85094bcf-1490-4afb-8bba-c29e09f04bbf.jpg)

It's possible you've never heard of the design firm [Pentagram](http://www.pentagram.com/?ref=protein.xyz), but you've most definitely seen their work. Over the last four decades Pentagram has designed identities for [Citibank](http://www.citigroup.com/citi/?ref=protein.xyz), [United Airlines](http://www.united.com/web/en-US/default.aspx?ref=protein.xyz), [Nike](http://www.nike.com/?ref=protein.xyz), [Dell](http://www.dell.com/?ref=protein.xyz), and many others.

Recently Pentagram celebrated their 40th anniversary with an immaculately produced (no surprise) short film entitled 'The Forty Story'. The interesting bit is how they did it: the video is, in Pentagram's own words, 'the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.'

Its a simple yet effective way to tell a story through a piece of online video content.

We wish Pentagram a happy 40th and look forward to many more decades of clean, cutting-edge design.